This course lays the foundations of digital marketing through Social Networks. Here you will learn what digital marketing involves, including the different advantages of the available social media networks. You will learn how to select a social media channel that suits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing.
• Learn about the major social media platforms, how they work, and what role they play in marketing.
• Identify Audience and Channels to meet your objective
• Define your audience (Buyer Persona).
• Master the best practices to Manage your Digital Community
Regardless of what level of knowledge you start with, this course will help you build a solid foundation for digital marketing and acquire applicable skills that will allow you to make your social media marketing efforts more successful and remarkable.
For this course you do not need marketing experience, but you should have basic Internet browsing skills and be eager to participate and connect on social media.
