Electronic commerce or eCommerce is the process of buying and selling goods or services through the Internet and has become essential for modern companies.
This course will provide you with an introduction to electronic commerce and will analyze the structure of an eCommerce in its different presentations. These include selling with a website, social media, your physical store, or all of the above. We will also study changes in consumer preferences and how this has forced companies to upgrade to this new digitized world.
In this course you will learn:
- What is eCommerce?
- Available ways to sell by eCommerce
- Complementary services for a successful eCommerce.
Who is this course for:
- Entrepreneurs and SMEs that explore e-commerce channels for their growth.
- Entrepreneurs and SMEs that want to build and differentiate their online businesses.
- Entrepreneurs and SMEs with an idea that they are passionate about and want to monetize.
